Apatow Type Family

Have you ever noticed that every movie poster looks the same? With millions of dollars at stake and limited time to make an impression, studios rely heavily on design tropes including the Big Four Sans in ALL CAPS to try to guarantee butts in theater seats. Posters for all genres are using the same typographic conceit which leaves comedies with nothing to set them apart. This aggression will not stand, man. Enter Apatow, a type family for comedy blockbuster posters.

Apatow is a work-in-progress type family created as part of the Type West post-graduate certificate program at the Letterform Archive.