ZEGO Foods

ZEGO Foods creates nutritious and delicious food that fits most special diets through a focus on ingredient purity. After helping ZEGO formalize their branding, I was asked to design the branding for a new product line, the ZEGO Sunny Day Fruit & Veggie Bars. While ZEGO has sold snack bars for many years, the Sunny Day line is their first foray into the children’s snack market—and the first to be sold by the box, rather than individually. Our goal was to create a whimsical new line with a lot of character that felt separate from but cohesive with the existing ZEGO brand. The new kid-friendly visual language was developed in partnership with illustrator Martha Sue Coursey and ZEGO founder Colleen Kavanagh. To raise awareness about the new line, a product brochure was designed to be shipped with all ZEGO orders. In 2022, the ZEGO Sunny Day Fruit & Veggie Bars were a selected as a finalist for the NEXTY Awards, a natural products CPG award.