Sylvie Collection
Sylvie Collection is a line of ethically-sourced diamond wedding and fashion jewelry. Best known for their engagement rings, the Sylvie brand was well known and well respected within the jeweler community but relatively unknown to the end consumer. As part of the Hope Meng Design team, and in partnership with Smith Brand Studio, we evolved the Sylvie Collection visual brand identity with the goal of increasing end consumer brand awareness, especially among future brides. The resulting brand identity is luxurious yet youthful and reflects the complexity of a woman’s identity including but not limited to her role as a wife.
Two-page print ad created as part of a Retail Partner Ad Guide. The guide illustrates how to shoot, crop for different ratios, and rules for information hierarchy.
Single-page print ad created as part of a Retail Partner Ad Guide. The guide illustrates how to shoot, crop for different ratios, and rules for information hierarchy.
Billboard ad created as part of a Retail Partner Ad Guide. The guide illustrates how to shoot, crop for different ratios, and rules for information hierarchy.
A page from the Retail Partner Ad Guide. The guide illustrates how to shoot, crop for different ratios, and rules for information hierarchy.
2022 Sylvie Collection Lookbook. Print edition shown here. Click image for full digital edition.
2022 Sylvie Collection Lookbook. Print edition shown here. Click image for full digital edition.
2022 Sylvie Collection Lookbook. Print edition shown here. Click image for full digital edition.
2022 Sylvie Collection Lookbook. Print edition shown here. Click image for full digital edition.
2022 Sylvie Collection Lookbook. Print edition shown here. Click image for full digital edition.
Custom logotype by Hope Meng with contributions by Lauren E. Hart. All assets art directed and designed by Lauren E. Hart with creative direction from Hope Meng. Original layout for the Sylvie Collection Lookbook designed by Meredith Nash Taylor with updated art direction, photo retouching and design by Lauren E. Hart. Brand headlines set in Bw Vivant (Branding with Type) and body type set in Raleway (Google Fonts). Photography provided by Sylvie Collection.